Meet "The Idea Guy" Live at Ad:Tech SF
The instinct to defend ourselves is natural. Similarly, the instinct to defend our ideas is natural. Often times people defend their ideas and don't realize they are defending self interests; not...
View ArticleCollaboration as innovation
It's common for marketers to get fixated on the tangible when it comes to innovation—products, features, tools. "Let's create an iPad app to engage our customers." "Let's use a DSP to buy our media."...
View ArticleThe Cool Kids Sat in the Back: Y Combinator's Ad Innovation Conference
As a long time reader (and failed contributor I might add) of Y Combinator's (YC) HackerNewz, I was very excited to attend their first annual Ad Innovation Conference in Mountain View, California...
View ArticleQ&A: Phil McKinney, Former CTO, HP (Pt 1): 'Killer Questions' for Sparking...
I first met Phil McKinney when I was hired to give a briefing on the state of gaming to top executives of Personal Systems Group at computer giant Hewlett-Packard. I was impressed with the then-chief...
View ArticleQ&A: Phil McKinney, Former CTO, HP (Pt 2): Using The Socratic Method to Drive...
What are the basic "rules" and assumptions under which your business operates? In part two of my recent conversation with Phil McKinney, the recently retired chief technology officer for HP - and...
View ArticleQ&A: Phil McKinney, Former CTO, HP (Pt 3): 'Killer Questions' for Embracing...
Forget "Yuppies." Get ready for "Yuffies." Part three of my recent conversation with Phil McKinney, the recently retired chief technology officer for HP - and author of the new book, Beyond The Obvious...
View ArticleQ&A: Phil McKinney, Former CTO, HP (Concl): 'Killer Questions'– on WebOS, Meg...
So what really happened with the Palm acquisition and webOS? What went wrong during the short reign of Leo Apootheker? And what to make of Meg Whitman as CEO? In the conclusion of my recent...
View ArticleDon’t just hear them, LISTEN to them: Using customer insights to drive...
How do Apple, Google and Facebook become leaders in their industry? The two biggest factors both lie with their customers. These companies are able to innovate and predict consumer desires and needs,...
View ArticleWhy Brands Need to Go Post-Mobile
Mobile, mobile, mobile. It’s all marketers want to talk about anymore. And with good reason: In light of recent, dramatic behavioral shifts to tablets and smartphones, brands are grasping for ways to...
View Article'Tis the Season: Top 10 Tips for Designing Holiday & Limited Edition Packaging
The season is upon us. It’s time to prepare for an avalanche of snowflakes and snowmen, rivers of red and green, and more twinkling lights than you can shake a candy cane at. It’s also time to prepare...
View Article5 Rules for Driving Innovation
First of all, let’s get one thing straight: Innovation is NOT technology. Technology is often a driver and enabler of innovation, but innovation itself is more about the cultural and behavioral shifts...
View ArticleWhy aren't we innovating?
The pace of marketing change today, driven by digital innovation and technology - has us all focusing on the latest tools, platforms and models of engagement. Obsessed with the ‘how’ instead of the...
View ArticleThe Agency Dilemma: Innovation
Innovation; you can’t go to a conference, meeting, or agency without someone assaulting everything in sight with the word; people, clients, random objects, there is little left sacred, no...
View ArticleWhy we need better memories if we're going to truly innovate
For all the real-time tracking, daily analytics and other data that we have at our disposal, there is one dimension that we need to keep in mind more than ever. In the context of these “short-term”...
View Article2 Ways to Read Your Data
Edmund Wilson, the noted literary critic, once said, “No two people read the same book.” It could also be said that no two people will make the exact same analysis from a complex set of marketing data....
View ArticlePut your money (and time) where the fans are: From social media innovation to...
This post is the last in a three-part series with practical tips for marketers to pursue social and digital innovation. Read the first post, on maximizing your personal social media usage, here and the...
View ArticleThe Jetsons weren't that far-fetched after all
For the past handful of years, technology and innovation have been changing the way in which people shop. According to Olga Patel from Mattel during a session at the iMedia Commerce Summit, changes...
View Article5 Ways to Improve Customer Experience in 5 Minutes A Day
We're officially halfway through 2014, and now is actually a great time to review what you have done to improve the experience you create for your customers, and what you would like to set in motion...
View ArticleInnovation is a Passionate Accident
It's hard having a title that's a buzzword. A year ago I read an article in WIRED magazine entitled "Innovation: The Most Important and Overused Word in America". It hit home for me because printed...
View Article3 Rules for Marketing Future Innovations to REAL Customers
The Consumer Electronics Show, the behemoth of tech conferences, took place in Las Vegas recently and generated a predictable onslaught of product announcements, amazing trade show booths and many...
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